Ralph Lauren
Concept Design Assistant![](https://freight.cargo.site/t/original/i/a567a35eb5a70ea0c5511957adb7bf96dfed970ece878716eaf1d36784e2ac68/rl-polo1-gif-.gif)
![](https://freight.cargo.site/t/original/i/547013bae62f8da688274b87e65ab5cf07ad4340177a56e2cfe2134817179118/polo19-gif-.gif)
![](https://freight.cargo.site/t/original/i/efce7d164be2b21c03ca8b9fb627d900f06ffee2f14e17e6646f694cfc79fe97/rl-horse-gif-.gif)
Key Outcomes
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Conceptualised and pitched the concept of traceable QR code labels to the board of directors, which was later fully realised across the Polo line.
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Increased the % of influencers from underrepresented backgrounds, from 7% to 35%, with a focus on identifying KOLs in Europe and Asia.
- Initiated and executed the strategic partnership between a New York based food-bank I volunteered with on weekends, and Ralph Lauren Gives Back - the company’s philanthropy division.
Skillsets
Programmes
- Concept Design
- Community Activation
- Branding/Marketing
Programmes
- Adobe Suite | Premiere Pro, Photoshop, InDesign, After Effects, Pro Rush
- Microsoft Office | Excel, Word, Powerpoint, Outlook
- Databases | Ralph Lauren Library, WGSN, Vogue Archives
![QR Code Tracking System for the Polo brand](https://freight.cargo.site/t/original/i/5e9c50d547161ff8ca0b5009391d30436dd3d75afee76ff89a7abf98add73738/digitaltag.jpg)
![Earth Polo Campaign 2019](https://freight.cargo.site/t/original/i/0d208ad3d9e0044990be175492dae92261bdafeb60e08f278a605f3e55ef1f99/pologif.gif)
![Diverse Polo Brand Ambassadors and KOLs](https://freight.cargo.site/t/original/i/28635505d7f05b13716ef22d8e3e4d43f4d636136d2eac174709dbc9f4e9939a/rl-mur.png)
![Ralph Lauren Gives Back - New York Charity Collaboration](https://freight.cargo.site/t/original/i/127f40f85c0fba2e91671f65e5d3520a2fb5944d36870f5af3afa0955e439807/IMG_8787.jpg)
Ralph Lauren Website ︎︎︎